Lu InternetActu , publication of the Fing and Inist , this article entitled "The hotels, the crucible of technology innovation?
There is confirmation that innovation in IT is a crucial element of development and differentiation in the hospitality industry.
After seeing melt income from the sale of telephone, hotel quickly found an alternative source in the implementation of access to Internet as Wi-Fi hotspots, or access ADSL in the rooms.
But innovation does not stop there, and affects all current technology and upcoming television, DVD other sources of multimedia information, entertainment or gambling, centralized and remote interconnection of various media, etc..
Still, the economic stakes are high, because the pace of evolution of digital products and services accelerating, and the costs to follow are far from negligible.
As the author points out:
"The anticipation of these needs, expressed (or not) by [customers] with s many gadgets and hi-tech mobile devices poses a problem for hoteliers economic. On the one hand, these tools enable customers to satisfy - independently - Needs that could be offered them - and billed - by the hotels themselves. On the other hand, adapting institutions and chambers in order to accommodate these new components of nomadic technology is expensive. The consultant Jim Medick (MRC Group) estimated in September in Las Vegas Review Journal that, for now, we could see an opportunity in these constraints: "Whatever age, today's market based the ability to stay connected. While many hotels have lost money by charging fewer phone calls because of the g & # 233; isation of mobile phones, they can navigate by offering fax services in the rooms, and rental of gaming consoles to the r & # 233; desk ". The example of Las Vegas is also interesting, if the place once known for its spartan character hotels, enticing visitors to come out ... to go to casinos. Things have changed and new institutions, all the more disproportionate than the others, now offer comfort equipment non-standard: high-end TVs (Bang & Olufsen) backed by remote piloting any aircraft in the bedroom suites at MGM Grand, iPods at Green Valley Ranch printers and faxes in the rooms at the Venetian. Hoteliers are unanimous: technology and gadgets to help sell and match what customers expect of a modern hotel. "
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