Self Promotion: Data read in 01 1 June 2007
Gartner warns: Beware of new mutants, "Digital natives"
born since the late '80s, the notion of "new technology "means nothing to them who have known only the digital age. These young people are called "digital natives" will soon flood the labor market, and Gartner warns: "It's going décoiffer. It
Barcelona during his European Symposium Spring Gartner recently presented the synthesis of the work of his analysts, this year under the banner of eight "Emerging Trends" that should impacting all organizations in charge of information technology. These trends include pervasive social impact of new technologies which suggests, according to Gartner, the biggest upheaval of the next 5 years, with effects lasting and irreversible.
The finding from the sociological observation of our children, who have not experienced the world before digital, and say "I had a camera" when we say "I I bought a digital camera.
This development is not without consequences on our business, so the risk of misunderstanding with the new generations are important. Not only do they handle tools with ease, but their thinking , references and values are shaken.
We must now live with the multitude of tools for creating content that these teens have lower cost, and they use every day to communicate within their communities Interests: mobile phones with integrated camera, WiFi, software video editing, blogging, social networking on the web (MySpace), collaborative website (Second Life), etc..
And this is just the beginning. Because it will also count with the new means of informal interaction such as sharing "bookmarks" personal (del.icio.us, digg.com), indexing and evaluation of content (Flickr, Last.fm, Epinions ), predictions using the "wisdom of crowds" (consensuspoint.com), or tools of expression or conversation as blogs and wikis.
Speaking as a guest, Don Tapscott drives the point home. For the author of "Wikinomics - How collaboration changes everything" (not yet translated in French) the top performing organizations will be those that will maximize the capacity and the collective genius to spur innovation, growth and success.
This environment inevitably leads to what Gartner calls the past few years the "consumerization" of IT, this trend is that business computing under the control of consumers, as their new employees.
How, then, impose traditional security measures, such as filtering, these "digital natives" who live daily in various virtual communities, have an avatar Second Life, always use Gmail, weave their networks with MSN Messenger and Skype and unashamedly expose their private lives, including image on their blog? And how to manage a standardized computer equipment when employees have home machines excessive performance, some young "precursors" that have been as personal storage capacity measured in terabytes.
This situation is already experienced in teaching, especially in higher education, where the presence of these "digital natives" began to emerge about how to manage IT. The first challenge for companies is to transform their cultural environment and adapt to new modes of communication. To avoid this pattern, asking his young employee a major report to be filed the next day on his office, only to find that a USB stick containing the form of an MPEG file, a superb animated presentation: he had forgotten clarify that the report should be in print!
